Cold Metrics vs Warm Metrics. Why social media can be a much better gauge of the fans your sponsors want to reach. “But I realized that social media provided a way to measure something fan affinity in a way a TV spot never could. Why? Social media communication is two-way. It’s a...

Facebook is going to be updating their Brand Page Insights analytics tool.  These updates will better help you monitor how your track is being talked about across Facebook. “The idea is that users will understand a Page with a high People Talking About rating is one that has compelling...