According to this Mashable Article Generation-Y (Millennials) will be 75% of the work force by 2025. Now is the time to court the next generation of race fan. They are not easily impressed, nor do they fall for gimmicks in social media. They have seen every meme and live their life through a...

The social blogging site Tumblr is seeing it’s use skyrocket after the first month of 2012. The site has reached 15 billion (yes, billion) monthly page views, and over 120 million unique IPs. A 200% year to year increase that shows the popularity of the new social site. As we have...

Tumblr is not known to many in the short track racing world. It is a geek driven, social blogging site that allows users free space to post, blog and post rich media. The platform has grown 900% in 2011 and it is time for short track racing to stake it’s claim. I experimented with...

The importance of Google Brand pages is evident with the addition of it’s connection to Direct Connect. +BrandName in Google search will bring your visitors directly to your brand page on Google+ A one up for the company over...

Article on where each age group stacks up in social media. Facebook dominates and should be the focus of every short track marketing project. Be sure to also check out the graphs below the article on Mashable Click here for the Full Article on Mashable “Ninety-eight percent of both the...