Spreading the word about your track is so very important. Tracks are spending thousands of dollars in old media (radio/paper) to try and hook a handful of fans each week to check out what they have to offer. Reaching new fans might be easier than you think, with little to no work on your...



#NewMedia is not simply covering short track racing LIVE. Social/Viral is #newmedia. They are not the same and definitely NOT equal, especially if you aren’t pushing the envelope. Stop with the false hope that short track racing is going to be rescued by LIVE (or even delayed)...

Social Media isn’t confined to Facebook. If your track/series or a driver and not using Twitter, now is a good time to start. Today Twitter launched a redesign to it’s pages, along with new Mobile Apps and the popular TweetDeck they purchased some months ago. New Features Page...

Keeping news going in the off-season is usually the hardest part of a track/series media person’s job. The ASA Midwest Tour has found a unique way to keep fans engaged on their social media during the downtime. Promoting Series and Driver Sponsors through their Facebook page has not...

Make up news. Well, don’t take it to that extreme, but don’t let your social media and website become a barren wasteland in the off-season. Tracks and Series take all summer to build up website numbers just to throw them away in the off-season. Keep your fans engaged by giving...