When is the last time you have updated your information on Google Maps for your track? There are some easy steps to makes sure what you want is posted. 1. Search your name on Google Maps or Bing 2. Click your Track Name. 3. Make sure your business is verified using the “Business...

Spreading the word about your track is so very important. Tracks are spending thousands of dollars in old media (radio/paper) to try and hook a handful of fans each week to check out what they have to offer. Reaching new fans might be easier than you think, with little to no work on your...

According to this Mashable Article Generation-Y (Millennials) will be 75% of the work force by 2025. Now is the time to court the next generation of race fan. They are not easily impressed, nor do they fall for gimmicks in social media. They have seen every meme and live their life through a...



#NewMedia is not simply covering short track racing LIVE. Social/Viral is #newmedia. They are not the same and definitely NOT equal, especially if you aren’t pushing the envelope. Stop with the false hope that short track racing is going to be rescued by LIVE (or even delayed)...

Starving for new ideas to keep your fans engaged in the off-season? Market to them and get them involved by rewarding them with a “Fan of the Week.” Not only will they appreciate the acknowledgment, but they just might share it and spread the network through all of their family...

Make up news. Well, don’t take it to that extreme, but don’t let your social media and website become a barren wasteland in the off-season. Tracks and Series take all summer to build up website numbers just to throw them away in the off-season. Keep your fans engaged by giving...