According to this Mashable Article Generation-Y (Millennials) will be 75% of the work force by 2025. Now is the time to court the next generation of race fan.
They are not easily impressed, nor do they fall for gimmicks in social media. They have seen every meme and live their life through a mobile app, everyday. They share EVERYTHING. They average 696 Facebook “Friends.” One connection (new fan) might just mean a huge return on investment.
Our short track focus needs to be fresh, new and original. Just as large corporations will need to court this group to be workers, we will need to make them fans.
No time like the present.