Change is never seen as a good thing, especially in the motorsports industry, but the pushback on the Facebook Timeline for businesses is perplexing. Never before have tracks, series and drivers on Facebook had such a great way to connect to their fans. Deeper engagement possibilities,...

When is the last time you have updated your information on Google Maps for your track? There are some easy steps to makes sure what you want is posted. 1. Search your name on Google Maps or Bing 2. Click your Track Name. 3. Make sure your business is verified using the “Business...

Spreading the word about your track is so very important. Tracks are spending thousands of dollars in old media (radio/paper) to try and hook a handful of fans each week to check out what they have to offer. Reaching new fans might be easier than you think, with little to no work on your...

According to this Mashable Article Generation-Y (Millennials) will be 75% of the work force by 2025. Now is the time to court the next generation of race fan. They are not easily impressed, nor do they fall for gimmicks in social media. They have seen every meme and live their life through a...



#NewMedia is not simply covering short track racing LIVE. Social/Viral is #newmedia. They are not the same and definitely NOT equal, especially if you aren’t pushing the envelope. Stop with the false hope that short track racing is going to be rescued by LIVE (or even delayed)...

The social blogging site Tumblr is seeing it’s use skyrocket after the first month of 2012. The site has reached 15 billion (yes, billion) monthly page views, and over 120 million unique IPs. A 200% year to year increase that shows the popularity of the new social site. As we have...